Hermès products are not officially sold anywhere online apart from their official website. To buy a necklace from selling original Hermes horn necklace is also rather difficult to obtain on the webpage.
For example, at one of the famous brand name sites, Bag, Borrow and Steal, customers can rent Chanel or Saint Laurent handbags — but they cannot get the Hermès brand. On another website, Rent the Runway, a shopper can’t get a Birkin borrower either.
That is because the difficulty of the goods is obtained and even if there is, the owners will think several times to rent it because to get the bag is also full of struggle. Different cases when you want to buy other brands such as Chanel, or Yves Saint Laurent, or Louis Vuitton. Buying this brand is not as difficult as buying the Hermès brand, so the owners are not too concerned to rent these accessories to other customers.
For its customers, Hermès has a special place for themselves. They know that these items are very rare and they have to do anything so that the Hermès brand can be in their hands. They even willing to wait and be on the waiting list to get the very expensive items.
Selling Original Hermes Horn Necklace and Hermès Marketing Systems
In the realm of marketing, the more expensive the goods are, the easier and buyers will be pursued so they want to spend money to buy these items. However, what happens in the world of Hermès shopping is the opposite. No matter who you are and how rich you are, you still have to queue to get the item and even then without certainty.
This brand does not have a public face or brand ambassadors who wear these accessories, be it bags or necklace . They also don’t need to go around from one cocktail party to another cocktail party. Hermès does not employ any celebrity to become an ambassador for their brand ambassador.
Although celebrities attracted attention on the red carpet when wearing it, all without being paid at all by Hermès. The celebrities seemed very proud when using Hermès products because they knew that not only the price but the struggle to get and finally succeed.
Selling Original Hermes Horn Necklace and Loyal Customers
Class A celebrities have been represented by Angelina Jolie, Keira Knightley, and Carla Bruni-Sarkozy. Not to forget also Kim Kardashian or other top models. Everyone is willing to queue. Quite often they even reject customers as great or as famous as anything. One of those who had been denied is Oprah Winfrey.
The reason was not that she was not a loyal customer, but Hermès shop in Paris had refused Oprah to shop after the store’s operating hours (although in the end the company later expressed regret for what happened).
A few years ago, Hermès announced the arrival of their new creative director, Nadège Vanhee-Cybulski. His appointment is very interesting news in the fashion industry, but that is meaningless to brand customers. For them, anyone who makes it doesn’t matter because they already associate the Hermès brand is Hermès, no matter who the creative person behind the brand is.
For them, Hermès is a calculated name, not of the person who made the sketch. Vanhee-Cybulski arrived at Hermès with impressive résumé because he was famous for his legacy of wisdom. He has worked for some of the most well-known brands in the industry namely Row, Maison Margiela, and Céline.
According to Chaves, he had thought of bringing his own touch and trace in the design he created and had perfected it in a modern way. The design is very smooth and looks very expensive, which is the definition of the Hermès brand itself.